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The Jaguar – Orange

The jaguar (Panthera onca) is a big cat and is the only Panthera species found in the Americas. The jaguar is the third-largest feline after the tiger and the lion, and the largest in the Western Hempishere.  Revered as deities amongst the Mayan and Aztec peoples, jaguars inspire through their grace and power. These agile hunters once roamed from South America to the southern and central U.S., but lost their habitat and were killed off in the east in the 1700s. Spanish bounties and fur hunting in the southwestern U.S. reduced their numbers further. The U.S. Fish and Wildlife Service systematically hunted down the last animals in the 20th century, but the big cat reappears sporadically due to migration from Mexico.


After the jaguar was listed as endangered in the U.S. in 1997, in response to the Center for Biological Diversity’s (CBD) campaign, the CBD sued the Fish and Wildlife Service three times to obtain a recovery plan and critical habitat designation. Finally, in early 2010, the Service announced it would grant the jaguar protected habitat in the U.S. as well as develop a recovery plan. The CBD has proposed the designation of more than 50 million acres of jaguar critical habitat in the southwest. They advocated for protection from government traps, snares and poisons. They also opposed walling off the U.S./ Mexico border, to ensure that jaguars will always have access to the full extent of their range.


In March 2009, the Arizona Game and Fish Department euthanized the last known U.S. jaguar (named Macho B) after capturing and fitting him with a radio collar.  The CBD called for an independent medical investigation, which revealed that the jaguar’s death was at least in part due to agency mismanagement. The CBD also called on U.S. Fish and Wildlife Service law enforcement to do an independent investigation, which it did.  In September, the CBD filed suit against the Arizona Game and Fish Department to prevent the killing of any more jaguars, and in January 2010, the Interior Department’s inspector general released a report concluding that Macho B’s capture had been intentional, and that the Game and Fish Department had no permit to capture jaguars, either intentionally or incidentally.  In April 2010, the CBD filed a notice of intent to sue the predator-control branch of the U.S. Department of Agriculture over its use of traps, snares and poisons that risk injuring or killing both jaguars and ocelots in the southwest.  Two months later, the CBD filed a notice over the Fish and Wildlife Service’s permit authorizing Arizona Game and Fish to “take” jaguars with traps and snares.

The Center for Biological Diversity has shown an extraordinary level of effectiveness in protecting our environment. They believe that the welfare of human beings is deeply linked to nature, specifically to the existence of a vast diversity of wild animals and plants. Because diversity has intrinsic value and because its loss impoverishes society, they work to secure a future for all species, great and small, hovering on the brink of extinction. They do so through science, law, and creative media, with a focus on protecting the lands, waters, and climate that species need to survive. For these reasons and more Endangered Wildlife Lip Balm is excited to support their cause and the CBD is currently the sole beneficiary of our philanthropy. For more information about the CBD visit www.biologicaldiversity.org.

Endangered Wildlife® Lip Balm’s mission is to protect endangered species and their habitat through the promotion of eco-conscious, organic body care products. To further this mission, we financially support individuals and groups who share these values.


25% of profits donated to protect endangered animals & their habitat


ENDANGERED WILDLIFE® LIP BALM: Organic Lip Therapy for a Worthy Cause

  • USDA Certified Organic; Oregon Tilth Certified Organic.
  • Petroleum, Preservative, Gluten & Cruelty FREE.
  • Environmental & Sustainable Practices, Products & Facilities.
  • Handcrafted with care: all of our products are mixed and poured by hand. Creating them in small batches allows our production staff to pay close attention to the details of our process, insuring the finest quality and consistency.

Protection Status: Endangered

Year Placed on List: 1972 (foreign list only); 1997 (United States).

Critical Habitat: None; critical habitat announced forthcoming January 2010; proposal due January 2011.

Recovery Plan: None; forthcoming recovery plan announced January 2010.

Range: North from Argentina to the U.S.-Mexico borderlands, where a small population continues to live.

Threats: Habitat loss, federal predator control, and construction of a U.S./Mexico border wall.

Population Trend: There are an estimated 10,000 jaguars left in the wild today, including approximately 500 in Mexico. Though jaguars once roamed throughout the southern and central U.S., only four jaguars have been confirmed in Arizona and New Mexico since the mid-1990s.

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